Marketing Information System.

Marketing Information System.

Q1. Define Marketing?

It is the process that aims at:-

* Identification of customer requirements.
* It commits to produce sales.
* It is responsible for financial growth of the business.




Q2. Why we required marketing information system?

Marketing information system are required to assists the management in decision making about the:-

* Pricing the product.
* Packaging.
* New product development.
* Advertising.
* Product promotion policy.
* Sales strategy.
* Inventory control.




Q3. What are the different components of marketing information system?

* Basically there are four main components of marketing information system:-

1. Interactive Management.
2. Sales force automation.
3. Advertising and Promotion.
4. Market research and forecasting.




Q4. Define interactive marketing?

* Interactive marketing is a type of marketing i.e. based on using:-

1. Internet.
2. Extranet.
3. Intranet.

* To establish two way interaction between business and its customers.

* Goal of interactive marketing is to attract and keep customers who will become partners with the business in creating, purchasing and improving products and services.






Q5. Define sales force automation?

* Sales force is being outfitted with notebook customers, web browsers and software that connect them to internet, extranet and intranet.
* Sales force automation increase:-

1. Productivity of sales force.
2. Power to capture and analysis of sales data from field to management of marketing at company headquarters.

* It increases both sales productivity and marketing responsiveness.

Q6. What are the different benefits of sales force automation?

* Shorter the sales process.
* Increase revenue.
* Customer information directly captured into a sales database.
* Enhance order management by accessing data on pricing, availability, export regulation etc.




Q7. Define Sales and product management?

* Computer bases system produce sales analysis reports.
* These reports help marketing managers who monitors performance of sales people and products.
* Marketing managers develop sales support program to improve sales results.
* Product managers need information to plan and control the performances of specific product.
* Information for existing products and new product development.




Q8. Define targeted marketing?

* It is an advertising and promotion management concept that include following components:-

1. Community: - To appeal to people in specific communities.
2. Content: - a) Banners.

b) Advertisement for a mouse on the opening page of an internal search engine.

3. Context: - Targeted only at the people who are already looking for information about a subject matter that is related to a company’s product.






Q9. Define market research and forecasting?

* Helps managers to make better forecasting and develop more effective marketing plans.
* Help researchers to collect analysis and maintain information on customers, consumers, competitions.
* Data can be gathered from many sources companies database, internet etc.
* Varieties of statistical software tools are used.